Browse Data and Analysis

Following three years of travel restrictions due to China’s zero-COVID policy, trade shows are quickly regaining their international participants and audiences.

This year ATO Osaka organized various promotional activities across western Japan, reaching 24 million consumer through in-person events, print, television, radio, and social media. ATO Osaka hosted the largest USA pavilion ever at the FABEX Kansai trade show and debuted the first-ever USA pavilion at the Food Style Kyushu trade show.

In a first of its kind, FAS New Delhi (Post) coordinated an Indian Buyers Mission to this year’s biennial ANUGA Food Fair 2023 (ANUGA) trade show (October 7-11, 2023, Cologne, Germany).

The 2024 China Food and Dinks Fair (CFDF, also called Tangjiuhui) which includes a pre-show and expo, will be held from March 16-22nd, 2024, in Chengdu, the capital city of Sichuan Province. As one of China’s largest food and beverage trade shows...

The China International Animal Husbandry Expo (CAHE) will be held from May 18 to 20, 2024, in Nanchang, Jiangxi Province.

The HOTELEX show in Chengdu may provide an opportunity for U.S. coffee bean, dairy, and other beverage exports to highlight their products in Southwest Chinese provinces.

FAS/Hanoi’s successful in-store promotion in July 2023 at the WinMart retail chain highlights growing opportunities to promote U.S. food, beverages and agricultural products in Vietnam.

FAS New Delhi (Post) participated at AAHAR 2023 (March 14-18, 2023), India’s premier food and beverage tradeshow.

FAS New Delhi (Post) for the first time participated in the National Restaurant Association (NRA) Trade show and Sweets and Snacks Expo (SSE) 2023, leading a delegation of major Indian buyers.

ATO Taipei, in partnership with twelve Taiwan craft beer breweries, delivered a successful craft beer festival that promoted ten U.S. ingredients through new-to-market, limited-edition craft beers.

With the easing of Zero-COVID restrictions, China-based trade shows expect considerable international interest. This report includes a list of food, agriculture, fish and forestry shows throughout China in 2023.

FAS Manila partnered with numerous U.S. organizations and local importers in featuring U.S. gourmet food and beverage products at the “From the Land of the Free to the Pearl of the Orient” festival.