India: A Success Story - FAS New Delhi at ANUGA 2023 Opens New Opportunities for US Foods Exports to India

In a first of its kind, FAS New Delhi (Post) coordinated an Indian Buyers Mission to this year’s biennial ANUGA Food Fair 2023 (ANUGA) trade show (October 7-11, 2023, Cologne, Germany). The ANUGA fair is a USDA-FAS endorsed trade show, as well as the world’s largest food and beverage trade show. The fair counted with the participation of 156 U.S. exhibitors within the FAS Berlin organized and hosted USA Pavilion. FAS New Delhi for its part coordinated and facilitated for the Indian delegates over 100 business-to-business meetings with participating U.S. companies representing a cross-section of consumer-oriented food and beverage products. The Indian delegation indicates that thanks to FAS New Delhi’s and FAS Berlin’s cooperation in coordinating their participation at ANUGA 2023, they are committing over $150,000 for the purchase of U.S. food products within 90-days. Delegates inform that they are also committing to an additional $500,000 in purchases over the next 12-months to try out more great U.S. foods.