Vietnam: Retail Promotion Yields Big Results in the northern Vietnam market

  |   Attaché Report (GAIN)   |   VM2023-0050

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Vietnam: Retail Promotion Yields Big Results in the northern Vietnam market

FAS/Hanoi’s successful in-store promotion in July 2023 at the WinMart retail chain highlights growing opportunities to promote U.S. food, beverages and agricultural products in Vietnam. In addition to boosting sales of promoted products by 231 percent over the same time last year, the event generated good media exposure and raised brand and product profiles among consumers.

Exporting, Trade Shows
East Asia and the Pacific, Vietnam

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