Japan: ATO Osaka Activities Reach 24 Million Consumers in 2023
Link to report:
This year ATO Osaka organized various promotional activities across western Japan, reaching 24 million consumer through in-person events, print, television, radio, and social media. ATO Osaka hosted the largest USA pavilion ever at the FABEX Kansai trade show and debuted the first-ever USA pavilion at the Food Style Kyushu trade show. ATO also embarked on new partnerships with the Murakawa Gakuen network of cooking schools, Hotel Monterey chain of hotels, and St. Regis hotel in Osaka. On the retail front, ATO partnered with multiple local retailers to hold American fairs and launched a 10-week American Gourmet online store promotion. ATO continued to participate in local food festivals in both Osaka and Tokyo.
