India: India's AAHAR 2023 Bigger Than Ever - FAS New Delhi Success Story

FAS New Delhi (Post) participated at AAHAR 2023 (March 14-18, 2023), India’s premier food and beverage tradeshow. The show organized by the India Trade Promotion Organization (ITPO), drew in over 100,000 business visitors and delegates from India and abroad. FAS New Delhi’s "USA Pavilion" at AAHAR 2023, facilitated the exhibition of a wide range of top-quality U.S.-origin food and beverage products. Initial responses from participating USDA cooperators indicate that the AAHAR 2023 tradeshow resulted in over $50,000 in immediate, on the spot sales; and $300,000 in new U.S. food product sales over the next 12-months. FAS New Delhi staff met with over 400 Indian attendees, including buyers, retailers, and distributors. Post’s participation was instrumental for helping to answer export-import inquiries, as well as guiding potential buyers to U.S. exporters.