Germany: Food Service - Hotel Restaurant Institutional
With nearly 83 million of the world’s wealthiest consumers, Germany is the largest market for food and agricultural products in the European Union. The German market offers good opportunities for U.S. exporters of consumer-oriented food and agriculture products, particularly nuts, fish and seafood products, dried fruits, sauces and condiments, bakery products, organic products, and sweet potatoes. In 2018, German food service sales increased by 3.1 percent to USD 99.01 billion, with all three major market segments—hotel, restaurant, and catering/institutional—enjoying increased sales. Restaurants led the food service market in 2018, with USD 53.3 billion in sales. Key trends include sustainability, regional produce, convenience, health and wellness, Asian and ethnic cuisines, and retail catering.
