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This year ATO Osaka organized various promotional activities across western Japan, reaching 24 million consumer through in-person events, print, television, radio, and social media. ATO Osaka hosted the largest USA pavilion ever at the FABEX Kansai trade show and debuted the first-ever USA pavilion at the Food Style Kyushu trade show.

This year ATO Osaka organized various promotional activities across western Japan, utilizing print, television, and radio media to reach 15 million consumers (excluding social media). ATO Osaka partnered with local foodservice establishments to promote U.S. beef, pork, cheese, peppers, fruits, nuts, and other ingredients via special menu promotions.

This year ATO Osaka organized USA pavilions at three trade shows in Japan. In July, the ATO exhibited for the first time at FOODEX Kansai, the western Japan version of the USDA-endorsed show held in Tokyo every March. In August, the ATO returned to the Japan International Seafood Show for the first time in three years.

The western half of Japan, with its main hub in Osaka, accounts for nearly 40 percent of Japan’s population and one-third of the country’s gross domestic product. Many of Japan’s largest food manufacturers and processors are headquartered in the Kansai region which includes the three major cities of Osaka, Kobe, and Kyoto.

The Agricultural Trade Office (ATO) Osaka supported U.S. exhibitors at the FABEX Kansai regional public trade show for the second consecutive time in 2020.

Japanese consumers have become more health conscious, demanding food products that contain natural ingredients, minimize additives and sweeteners, and support health, dietary, and functional needs.

The COVID-19 pandemic has led to a reduction in large trade shows where buyers generally sample and research new food and beverage products.

The Agricultural Trade Office (ATO) Osaka supported U.S. exhibitors at the FABEX Kansai regional public trade show for the first time in 2019.

Many trade shows in Japan are well-suited for U.S. food and beverage companies, including two USDA-endorsed shows—FOODEX Japan and the Supermarket Trade Show.

The Agricultural Trade Office (ATO) Osaka has stewardship of western Japan that covers four regions – Kansai, Chugoku, Shikoku, Kyushu – with nearly 50 million inhabitants generating 35 percent....

ATO Japan supported 65 companies exhibiting in the USA Pavilion at FOODEX 2017, which attracted more than 80,000 attendees from across the Asia-Pacific region over four days.

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