Japan: Recommended Food and Beverage Trade Shows in Japan

Many trade shows in Japan are well-suited for U.S. food and beverage companies, including two USDA-endorsed shows—FOODEX Japan and the Supermarket Trade Show. Japanese buyers prefer to find new food and beverage products at large trade shows or specially targeted trade showcases as opposed to via “cold calls” or requests for introductory meetings with individual companies. These shows allow buyers to view many products at once and provide a platform for U.S. exporters to meet with a large volume of prospective importers, retailers, wholesalers, and distributors. The ATOs in Tokyo and Osaka often organize USA pavilions or offer services to support participating U.S. exhibitors at these shows. 

Japan: Recommended Food and Beverage Trade Shows in Japan