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South Asia, which includes Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka, accounts for 24 percent of the world’s population, with 1.84 billion people in 2019.
Pakistan is a growing consumer market as new hotels, restaurants, and retail food sectors continue to open. Rapid urbanization and a young population are combining to shift traditional consumption....
Pakistan is a growing market for imported food products since the retail sector is growing.