Pakistan: Exporter Guide
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Pakistan is a growing consumer market as new hotels, restaurants, and retail food sectors continue to open. Rapid urbanization and a young population are combining to shift traditional consumption patterns away from bulk and raw foods towards packaged and processed foods, including ready-to-eat meals, and frozen foods. Despite being a difficult market to navigate with high tariffs, a constantly changing regulatory environment, and geographic proximity to competing countries, U.S. agricultural exports to Pakistan have increased 420 percent to nearly $1.5 billion in 2018, up from $287 million in 2014. As a result, Pakistan is one of the fastest growing markets for U.S. agricultural exports, ranking in the top 21 markets for U.S. food and agricultural exports in 2018. The top U.S. exports to Pakistan consist of soybeans, cotton, wood products, tree nuts, dairy items, pulses, and live animals. This report provides U.S. exporters with background information and suggestions for entering Pakistan.
