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Since the Netherlands lifted all COVID-19 related restrictions at the end of February 2022 and most people returned to the workplace, new opportunities continue to emerge for U.S. agricultural products. Consumers are especially interested in healthier, more convenient, nutritious, and high-quality products.
The Dominican Republic-Central America Free Trade Agreement (CAFTA-DR)[1] region and Panama combine to represent the seventh-largest market for U.S consumer-oriented products, totaling $3.7 billion in 2022.
Japan has a well-developed food retail market that demands high-quality, high-value agricultural and food products. Despite reduced economic activity during the COVID-19 pandemic, trade data show that agricultural imports have remained resilient.
Peru is the third-largest South American market for U.S. consumer-oriented agricultural products. Increasing wealth and lower barriers to entry were facilitated by the implementation of the U.S.-Peru Trade Promotion Agreement (PTPA), resulting in a 423-percent increase in consumer-oriented exports from $65 million in 2009 to $340 million in 2021.
U.S. agricultural exports to China in fiscal year (FY) 2022 were $36.4 billion and surpassed the previous year’s record with China as the largest export market for the second consecutive year. Significantly higher agricultural prices and resilient demand helped drive exports above the previous year’s record despite lower volumes for most products.
The volume of U.S. fresh, dried, and processed fruit exports between 2012/13 and 2021/22 dropped 29 percent to 2.9 million metric tons[1]. However, a 25-percent gain in unit value during this period softened the decrease in value to just 11 percent lower as trade dropped $700 million to $6.0 billion.
U.S. beef exports to East Asia in 2022 are again on record pace after a record year in 2021. Despite economic uncertainties due to the COVID-19 pandemic, continued global supply chain challenges, and a competitive global beef market, U.S. beef exports to East Asia, both in value and volume, were outstanding in the first half of 2022.
The United States is the world’s largest producer of beef and its second-largest importer. Imports mostly consist of lean trimmings used for processing into ground beef. These trimmings, which would otherwise go toward rendering or pet food, add value to the U.S. beef supply chain.
Canada is the United States’ largest export market for pet food, specifically dog and cat food, and the third-largest export destination for all U.S. agricultural products. Canada is also the largest U.S. export market for high-value consumer-oriented products due to proximity, refined transportation logistics, a free trade agreement, and a science-based regulatory environment.
Brazil is the fourth-largest export destination for U.S. agricultural and processed products in South America and depends on international suppliers to meet its demand for food processing ingredients, especially specialty products with high added value. These products offer significant opportunities for U.S. companies to supply Brazilian food manufacturers looking to meet the needs of a growing health-conscious consumer market.
Morocco has become the 15th-largest fruit exporter in the world by value. According to the most recent estimates (2019) by the Food and Agriculture Organization of the United Nations (FAO), 66 percent of its land area is devoted to agriculture, with more than 7 percent devoted to fruit production.
Taiwan is the seventh-largest market for U.S. agricultural exports. Taiwan has vibrant urban communities and a highly developed e-commerce industry that provides convenience for customers, all which support Taiwan’s continued demand for safe and high-quality food products. In addition, evolving consumption trends suggest customers are increasingly looking for western-style food options that cannot be locally sourced. Since domestic food production alone cannot match increased food demand, agricultural imports will continue to play an important role in Taiwan’s retail food economy. While trade barriers exist and competition intensifies, opportunities to increase U.S. agricultural exports remain promising.