Germany: Retail Foods

Germany is by far the biggest market for food and beverages in the European Union. The food retail sector is saturated, highly consolidated, and competitive. There is good sales potential on the German market for U.S. exporters of nuts, fish and seafood products, dried fruits, bakery products, and organic products. The COVID-19 related lockdown measures heavily impacted the German food sector as well as consumers’eating and purchasing patterns. Whereas online grocery shopping was still a niche market in Germany in 2019, it showed the highest growth in e-commerce in 2020.