Germany: Retail Foods
Link to report:
Germany is by far the biggest market for food and beverages in the European Union. The food retail sector is saturated, highly consolidated, and competitive. There is good sales potential on the German market for U.S. exporters of nuts, fish and seafood products, dried fruits, bakery products, organic products, and sweet potatoes. The Covid-19 related lockdown measures have impacted German consumers’ shopping and consumption patterns. It remains to be seen if and to what extent consumers continue to stick to these patterns once the pandemic is over.
