Germany: Opportunities in German Private Label Grocery Retail

  |   Attaché Report (GAIN)

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Office of Agricultural Affairs, Berlin   |   (011-49-30) 8305-1150

Germany’s private label grocery market topped $123 billion in 2018 - 45 percent of total grocery sales in Germany. A handful of key retailers dominate the German grocery market, and each retailer has a robust and growing private label product line. Popular private label product segments include frozen and refrigerated foods, soft drinks, alcohol, confectionery, snacks, dairy, sausages and deli meats. While low prices alone have historically defined the German private label market, changing consumer expectations have shifted private label retailers’ focus to providing unique, premium products at a reasonable price. With private label product lines continuing to grow in Germany, U.S. businesses have potential opportunities to supply ingredients or foods under private label arrangements with German retailers.  

Germany: Opportunities in German Private Label Grocery Retail

Exporting
Europe and Eurasia, Germany
Processed Food Products, Wine, Beer and Spirits

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