Germany: Increased Pet Ownership in Germany due to COVID-19 Lockdowns

Germany, the largest economy in the European Union, is a large and promising pet food market. Imports of pet food account for more than half of the total market. While the market is mature and somewhat saturated, it is steadily growing. One effect of the COVID-19 pandemic and its lockdowns was that people spent more time at home, becoming pet owners and spending more on pet food. Trends in the pet food sector often correspond to those in human nutrition. Trends for pet food include premium products focusing on health and wellness, organic, or natural. This report gives an overview of the pet food market in Germany with guidance for U.S. companies ready to export.