Germany: Humanization of Pets Drives Pet Food Market
Germany, the largest economy in the European Union, is a large and promising pet food market. Imports of pet food account for more than a third of the total pet food market. The German market is mature and somewhat saturated but it is steadily growing. German pet owners are trending towards products that ‘humanize’ the care of their pets and, in response, manufacturers have developed premium pet foods focusing on health and wellness. The trends in the pet food sector often correspond to those in human nutrition. This report gives an overview of the pet food market in Germany with guidance for U.S. companies ready to export.
