Germany: Exporter Guide

Germany has more than 84 million of the world’s wealthiest consumers and is by far the biggest market in the European Union. The German market offers good opportunities for U.S. exporters of consumer-oriented agricultural products. In 2022, total U.S. exports of agricultural and related products to Germany reached USD 2.8 billion. The largest segments were – apart from soybeans – tree nuts, seafood products, wine, beef, and condiments. Throughout 2022-2023, due to continuous price increase for raw materials and energy resulting from the Russian war in Ukraine, the German economy was struggling like never before. Rising inflation and skyrocketing energy prices significantly shrunk the purchasing power of German consumers. However, Germany managed to avoid a full recession in 2022, with the economy performing better than expected. This report provides U.S. exporters with background information and suggestions for entering the German market.