China: International Coffee Producers Explore the China Market at New Exhibition

While tea remains the traditional drink of China, coffee continues to grow in popularity especially in urban areas and among younger professionals. To promote international coffee trade and coffee drinking culture in China, the Chinese government supported the I Coffee Exposition in Haikou, November 15-19, 2018. The I Coffee Exposition concentrated on coffee production, trade, and consumption, although the organizers may expand it to include a broader product representation of China’s growing coffee culture. This exposition may be helpful to a range of U.S. food and beverage exporters in understanding how urban cafés and China’s growing coffee drinking culture offers new opportunities in the retail and hotel, restaurant, and institutional (HRI) sectors. 

China: International Coffee Producers Explore the China Market at New Exhibition