Brazil: Perception of Brazilian Consumers on US Food Products

  |   Attaché Report (GAIN)   |   BR2022-0012

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Brazil: Perception of Brazilian Consumers on US Food Products

The Agricultural Trade Office (ATO) in Sao Paulo hired a Brazilian research institute to gather data to help the ATO further develop a social media strategy to increase U.S. food promotions with Brazilian consumers. The analysis focused on attitudes and behaviors towards U.S. cuisine and U.S.-origin food items. The information may also be helpful for American exporters of U.S. consumer-oriented products interested in the Brazilian market and consumers’ perceptions towards U.S. products. For further information, contact ATO Sao Paulo through atosaopaulo@usda.gov

Exporting
Western Hemisphere, Brazil

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