Brazil: Exporter Guide Annual
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Brazil presents growth potential for consumer oriented products, especially among the 40 million high-income consumers who are open to new, quality imports, while the country's robust food processing sector offers significant prospects for inputs of U.S. commodities and ingredients. With a recovering economy and increasing household purchasing power, Brazil is seeing a rising demand for premium, health-conscious, and value-added food products. Trends such as natural ingredients, transparency in sourcing, functional benefits, and premium branding are reshaping consumer expectations and influencing product development. U.S. exports to Brazil grew 29% in 2024, led by dairy, tree nuts, and distilled spirits. Trade shows like Anuga Select Brazil offer U.S. companies valuable exposure to these evolving trends and a direct path to connect with Brazilian buyers.
