Brazil: Beer Marketing Report
Link to report:
Despite Brazil’s recent economic crises, plenty of new craft beer breweries opened in the last decade, offering alternatives to the mass-produced brands. Traditionally, Brazilians have a tendency to drink light low-alcohol lagers; however, consumer habits have started to change in recent years in terms of beer styles. In addition, the craft beer market in Brazil is oriented towards the U.S. craft beer market. The Brazilian market for craft and premium beers is growing rapidly and craft breweries as well as the sector’s leading companies, are investing heavily in the production and development of new beer styles. In order to fit this trend, supermarkets and other retailers are also increasingly adapting their space in the stores, offering to the consumer a large variety of craft and premium beers, either imported or made domestically.
