Ukraine: Retail Foods
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Ukraine is a developing country with a market-oriented economy. Following several years of recovery from the 2014 – 2015 economic crisis, the retail food sector has recently demonstrated slow growth. Ukrainian citizens spend more than 50 percent of their income on food and beverages. However, the share of the average consumer’s budget spent on food is decreasing as disposable incomes grow. In general, consumers choose to shop at supermarkets over traditional markets due to competitive prices and longer hours of operation. Supermarkets remain the most important shopping channel. Over 55 percent of consumers consider supermarkets to be the main type of stores for grocery shopping. Health-conscious consumption is a new trend in big cities, with more consumers looking for organic, gluten-free, lactose-free, and low sugar content products.
