Taiwan: Growing demand in Taiwan Brews Opportunities for US Coffee

  |   Attaché Report (GAIN)   |   TW2022-0052

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Taiwan: Growing demand in Taiwan Brews Opportunities for US Coffee

Taiwan is the United States' sixth largest export market for food and agricultural products. With the highest GDP per capita in Eastern Asia, the island imported over US $30 million of coffee from the US in 2021. Taiwan has a high density of coffee shops providing everything from convenience store drip to high end specialty coffee. Consumers increasingly treat their coffee as an enjoyable experience rather than a simple drink. Unique flavors, environmental attributes, and small quantities are more important factors towards making purchase decisions, making U.S. coffee a perfect match for the market, particularly unroasted beans from Hawaii.

Exporting
East Asia and the Pacific, Taiwan
Coffee

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