Browse Data and Analysis

Unlike the many smaller trade shows in Nigeria, Food and Beverage (FAB) West Africa 2024 stood out as a well-attended, well-organized, and diverse trade show featuring snack and processed foods, confectionery products, beverages, food ingredients, dairy products, grains, seafood, and food service equipment.

FAS/Hanoi’s successful in-store promotion in July 2023 at the WinMart retail chain highlights growing opportunities to promote U.S. food, beverages and agricultural products in Vietnam.

FAS Lagos recruited 24 Nigerian restaurant owners, hotel operators, and importer-distributors to attend the 2019 National Restaurant Association (NRA) Show on May 18-21, 2019, in Chicago, Illinois.

Currently there are no USDA endorsed trade shows planned in South Africa in 2020.

Currently there are no USDA-endorsed trade shows planned in South Africa in 2020.

Trade Shows have buyers, distributors, are cost-effective, provide market research and product testing.

This CSSF activity supported an in-store promotion “Taste of America” event at US Mart. The activity was organized to promote U.S. food and beverage products to consumers in Ho Chi Minh City, Vietnam.

The Africa’s Big Seven (AB7) trade show took place from June 21-23, 2015 at the Gallagher Convention Centre in South Africa’s Midrand area of Greater Johannesburg.

Vietnam’s premier food and hospitality trade event, Food & Hotel Vietnam (FHV) took place April 21-23, 2015, in Ho Chi Minh City.

FAS/Pretoria hosted 13 U.S. exhibitors for the second annual International Food and Drink Event Africa (IFEA) in Johannesburg on November 5-7, 2014.

Post accompanied several Ethiopian dairy farmers to the World Dairy Expo in Wisconsin from September 30 to October 4, 2014.