Browse Data and Analysis

MY2024/25 cotton area harvested for Senegal, Mali, and Burkina Faso is estimated to decrease 17 percent to 981,000 HA. This is mainly due to decreased planted area resulting from a late rainy season in all three countries, as well as civil conflict in Burkina Faso.

This is a regional report on West Africa that primarily covers Senegal, Burkina Faso, and Mali, but also provides brief overviews in certain sections for Niger, The Gambia, Guinea, Guinea-Bissau, and Mauritania.

In January 2024, Nigeria became the second country in Africa to approve the commercial release of four biotech (TELA) maize varieties.

Nigeria is one of Africa's largest retail consumer markets, however in 2023-2024, difficult economic conditions and changing government policies have taken a bite out of the country's food retail prospects. This report provides an overview of Nigeria’s retail sector, including market entry strategies, structure, distribution channels, and best export prospects.

Imports of wheat, rice, and corn in marketing year (MY) 2024/25 are estimated to increase as the economy stabilizes, inflation decreases, and the government implements a temporary zero-duty import policy for the afore-mentioned commodities until December 31.

MY2024/25 cotton area harvested for Mali, Senegal, and Burkina Faso is forecast at a combined 1.2 million HA, a one percent increase from the previous MY. A late start of the rainy season delayed planting in all three countries, and insecurity in Burkina Faso continues to prevent planting in many areas.

On August 14, Nigeria’s Customs Service publicly released implementation guidelines that temporarily waives all import (and associated levy) taxes for rice, sorghum, millet, corn, wheat, and beans until December 31, 2024. This policy was announced in mid-July by the Minister of Agriculture to “to ameliorate food inflation in the country.”

While the United States holds a 5-year average of less than 1 percent market share ($20.7 million in 2023 exports), Senegal has a growing food manufacturing industry that seeks cost-competitive ingredients and is expanding its exports to neighboring countries.

Unlike the many smaller trade shows in Nigeria, Food and Beverage (FAB) West Africa 2024 stood out as a well-attended, well-organized, and diverse trade show featuring snack and processed foods, confectionery products, beverages, food ingredients, dairy products, grains, seafood, and food service equipment.

Nigeria is the most populous country in Africa, with a relatively young and urbanizing populace. While there are clear food and agricultural export opportunities, the weakened economy is still making its way out of a very difficult 2023. Consumers are contending with food price inflation, and wages have not kept pace with the increase in living costs.

This market study examines consumer perceptions and receptivity towards purchasing U.S. foods and how those products may be successfully marketed in Senegal.

Senegal is a $3 billion dollar market for food and agricultural imports, including $1.3 billion in consumer-oriented products. The United States captures less than one percent of market share, with agricultural exports valued at 20 million dollars in 2023, including $12.3 million in consumer-oriented foods.