Browse Data and Analysis

Nigeria is one of Africa's largest retail consumer markets, however in 2023-2024, difficult economic conditions and changing government policies have taken a bite out of the country's food retail prospects. This report provides an overview of Nigeria’s retail sector, including market entry strategies, structure, distribution channels, and best export prospects.

Imports of wheat, rice, and corn in marketing year (MY) 2024/25 are estimated to increase as the economy stabilizes, inflation decreases, and the government implements a temporary zero-duty import policy for the afore-mentioned commodities until December 31.

Nigeria’s food processing sector offers significant market potential and FAS-Lagos can assist interested U.S. food/ingredients suppliers in establishing business relationships with local buyers.

A strong economic outlook, growing middle class and surging demand for consumer-oriented foods make Sub-Saharan Africa one of the fastest-growing regions for U.S. agricultural exports.