Browse Data and Analysis

U.S. agricultural exporters of consumer-oriented products are well-positioned to increase sales to Guatemala. In 2023, U.S. consumer-oriented export values reached a third-consecutive record on 15 percent growth from the previous year (Figure 3).

Since the Netherlands lifted all COVID-19 related restrictions at the end of February 2022 and most people returned to the workplace, new opportunities continue to emerge for U.S. agricultural products. Consumers are especially interested in healthier, more convenient, nutritious, and high-quality products.

The Netherlands and Scandinavian countries (Iceland, Norway, Sweden, Finland, and Denmark) are key markets for U.S. craft beer and distilled spirits. In 2020, the United States shipped $26 million of beer products and $66 million of distilled spirits to the Netherlands and Scandinavian countries.

The number of Dutch breweries has quadrupled over the past eight years, climbing to 800 in 2020 – producing, on average, nearly 2.4 billion liters per year.

The exporter guide provides an economic and market overview, demographic trends, and practical tips to U.S. exporters on how to conduct business in the Netherlands.

The turnover of the Dutch foodservice market in 2018 was valued at USD 23.7 billion, up by almost 6 percent.

The Dutch retail sector is fairly consolidated, with the two largest food retailers controlling 55 percent of the market.

The European Commission has published in the EU Official Journal updated legislation amending the EU Regulation on Spirits.

The exporter guide provides an economic and market overview, demographic trends and practical tips to U.S. exporters on how to conduct business in the Netherlands.

The Dutch retail sector is fairly consolidated, with the two largest food retailers controlling 54 percent of the market.

The retail industry in Guatemala is strong and continues growing. The two largest supermarket chains continue expanding and opening new outlets in both the urban and rural areas of the country.

On March 12, 2018, the EU alcoholic beverages industry presented a “joint’ self-regulatory proposal on nutrition labeling and ingredients listing to the European Commission.