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U.S. agricultural exporters of consumer-oriented products are well-positioned to increase sales to Guatemala. In 2023, U.S. consumer-oriented export values reached a third-consecutive record on 15 percent growth from the previous year (Figure 3).

On July 25, 2024, the Province of British Columbia announced additional temporary supports for B.C. wineries to support production of the 2024 vintage. These supports enable all B.C. wineries to produce a 2024 vintage using imported wine grapes, juice, and unfinished wines to supplement a short domestic wine grape crop.

The Province of British Columbia announced additional temporary supports for B.C. wineries on July 25, 2024. B.C. wineries will now be able to produce B.C. wines with imported wine grapes and grape juice for vintage year 2024.

India’s total alcoholic beverage sector is the world’s third largest, with yearly sales of $44 billion according to Euromonitor. Despite India’s high import tariff structure, lack of uniformity in state excise rates, state specific regulations, and limited opportunities for the marketing of alcoholic beverages, the sector continues to witness significant growth that is set to expand to $55 billion by 2027.

On May 24, 2024, the Ontario provincial government announced an accelerated plan to allow sales of wine, beer, cider, and ready-to-drink alcoholic beverages in grocery and convenience stores by the end of October 2024. The initial timeline provided for implementation to begin in January 2026.

Colombia is the largest South American market for U.S. agricultural products and the seventh-largest market for U.S. food and beverage exports globally. Since the U.S. – Colombia Trade Promotion Agreement (CTPA) was implemented in 2012, U.S. agricultural exports have grown by more than 235 percent to a record $3.7 billion in 2023.

On July 7, 2024, Chile’s new alcoholic beverages labeling law will come into force. The law aims to warn drivers, pregnant women, and minors about the impacts of consuming alcohol and to restrict the advertisements that could be directed to minors.

This GAIN-INDIA report is an addendum to FAS India's (New Delhi, Mumbai) (Post) GAIN-INDIA | IN2024-0012 | India’s Wine Product Labeling Requirements – Update 2024. Post sought out additional regulatory review, and has obtained a revised confirmation from the Food Safety and Standards Authority of India (FSSAI) that its Food Safety and Standards (Labeling and Display) Regulations now do not require an expiry date for wine products.

FAS India (New Delhi, Mumbai) (Post) is updating the earlier GAIN-INDIA | IN2020-0195 | FSSAI Publishes Regulations for Alcoholic Beverages report.

The Ontario provincial government announced that sales of wine, beer, low-alcohol ready-to-drink beverages, and cider will be allowed in all groceries and convenience stores starting from January 1, 2026.

Chile is the second-largest South American market for U.S. agricultural products. Solid political institutions and a stable macroeconomic environment, combined with high consumer purchasing power, make Chile a lucrative market for U.S. producers of wheat, cheese, pet food, alcoholic beverages, and other consumer-oriented products.

Since the Netherlands lifted all COVID-19 related restrictions at the end of February 2022 and most people returned to the workplace, new opportunities continue to emerge for U.S. agricultural products. Consumers are especially interested in healthier, more convenient, nutritious, and high-quality products.