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In celebration of 200 years of diplomatic relations between Brazil and the United States, the U.S. Embassy and Consulates in Brazil launched the “Bicentennial Beer”.

Since USDA first established a stand-alone mission area focusing on trade and international affairs in 2017, USDA’s Trade and Foreign Agricultural Affairs and the Foreign Agricultural Service, have made significant trade policy advances to support U.S. agriculture. This series of commodity fact sheets highlights the many recent trade policy advances achieved by USDA.

ATO Taipei, in partnership with thirteen Taiwan craft beer breweries and four U.S. craft beer importers, delivered a successful consumer-facing craft beer festival that promoted U.S. ingredients through 84 craft beers.

The U.S. Hoppy Duo IPA trade outreach event, featuring lead brewmasters from Sierra Nevada and Fremont breweries, achieved remarkable success in strengthening relations between the U.S. and Taiwan’s craft beer industries.

Colombia is the largest South American market for U.S. agricultural products and the seventh-largest market for U.S. food and beverage exports globally. Since the U.S. – Colombia Trade Promotion Agreement (CTPA) was implemented in 2012, U.S. agricultural exports have grown by more than 235 percent to a record $3.7 billion in 2023.

On July 7, 2024, Chile’s new alcoholic beverages labeling law will come into force. The law aims to warn drivers, pregnant women, and minors about the impacts of consuming alcohol and to restrict the advertisements that could be directed to minors.

On September 29, 2021, the General Directorate of Internal Tax (DGII) of the Dominican Republic (DR) issued Regulation 07-21 implementing the Fiscal Control and Traceability System for Alcoholic Beverages and Cigars (TRAFICO) to tackle illicit trade and tax evasion in the alcoholic beverage and cigarette sectors.

Japan’s National Tax Agency (NTA) proposed 9 new geographical indications (GIs) for alcoholic beverages from the United Kingdom. NTA will accept public comments on the proposal through January 16, 2023.

Hong Kong is an open market offering good opportunities for U.S. beer exporters. Over the last two years, both beer imports and domestic sales have been stable despite the pandemic. In 2021, Hong Kong’s global beer imports held steady from the previous year at $115 million, making the city the fourteenth largest beer import market in the world. Domestic beer sales recovered 9 percent from 2020 at $732 million.

As the world’s largest whiskey consumer and a rising consumer of wine, India provides numerous opportunities for U.S. alcoholic beverage exports. To capture greater market share and generate enthusiasm and demand for U.S. alcohol, the Foreign Agricultural Service in New Delhi conducted U.S. alcoholic beverage promotions in New Delhi and Chennai, on March 10 and April 8, 2022, respectively.