Philippines: U.S. Wines Maintain Stronghold in Philippine Market

The U.S. has long been the leading supplier of wines to the Philippines and, since 2009, the Philippines has been the largest U.S. wine market in Southeast Asia in terms of volume. In 2013, U.S. wine exports to the Philippines reached 2.8 million liters, and $8.3 million, up 10 and 3 percent respectively over the previous year. FAS Manila estimates 2014 exports will reach a record 3.1 million liters, and $9 million. Prospects for growth are exceptionally bright, despite distribution challenges, and tariffs and taxes that inflate the final price by roughly 30 percent. The country’s continued economic growth, wine’s increasing popularity, the widespread trust and acceptance of U.S. products, a young population, and wine comprising less than one percent of current alcohol consumption create an extraordinary profile that makes the Philippines one of the most exciting potential wine markets in the world.

Philippines: U.S. Wines Maintain Stronghold in Philippine Market