Philippines: Seafood Products Market Brief

The Philippines has long been an underserved market and an anomaly in Southeast Asia for U.S. seafood, accounting for less than $10 million of the total foreign supply in 2021, valued at $970 million. This total grew 40 percent over 2020 and is expected to grow another 20 percent in 2022 to reach $1.1 billion. Post recommends interested U.S. exporters consider mounting a concerted and long-term marketing campaign coupled with regular trade servicing to build the market.