Philippines: Metropolitan Cebu Market Brief

Metropolitan Cebu offers strong opportunities for direct shipments of U.S. agricultural exports. As the largest domestic shipping port, Cebu serves as a distribution hub for agricultural exports to the Philippines. Located in one of the highest animal feed producing regions in the country, Cebu presents opportunities for animal feed ingredients, especially soybean meal, the top U.S. agricultural export to the Philippines in 2022. Local food and beverage manufacturers import U.S. wheat, dairy products, and mechanically deboned meat. Quick-service restaurants import U.S. poultry cuts and potato fries, while some restaurants and hotels buy U.S. prime beef and pork cuts, dairy products, and fruits from grocery stores.