Philippines: Distilled Spirits Market Brief

The United States is among the top five suppliers of distilled spirits to the Philippines, supplying mostly whiskey. Philippine importation of U.S. distilled spirits in 2021 dropped to $4.6 million, 42 percent lower than the pre-pandemic level. As the hospitality and food service sectors ease into post-pandemic recovery mode, traders are optimistic that sales of U.S. distilled spirits to the Philippines will climb to $5.3 million in 2022, up 15 percent year-on-year. Prospects for growth are exceptionally bright due to the country’s young, fast growing, and highly urbanized population, the strong presence of premium U.S. brands, and the proliferation of social media.