Philippines: 2014 Dog and Cat Food Brief
The Philippines is the largest export market in Southeast Asia and the 9th largest in the world for U.S. dog and cat food. In 2013, U.S. exports increased 15 percent to $25.6 million, more than doubling in five years. The booming economy, higher disposable income and familiarity with U.S. brands contributed to the healthy export performance. Favorable trends include animal welfare initiatives, urbanization and the rise in smaller unit households, popularity of pedigree pets, and a growing awareness of proper pet care. Feeding table scraps is still common underscoring the potential for continued growth. Promotions by the pet food industry are showing good results as more owners switch to prepared pet food. FAS Manila predicts U.S. exports of dog and cat food to the Philippines will reach $28 million by the end of 2014, and $40 million by 2018.
