Pakistan: Exporter Guide

Pakistan is the 21st largest export market for U.S. food and agricultural-related products, with U.S. exports surpassing $1.38 billion in 2020. The top U.S. exports to Pakistan were cotton, soybeans, pulses, tree nuts, dairy products, planting seeds, dairy cattle, and forestry products. Pakistan is a growing consumer market due to its rapid urbanization and a young population. Consumers are shifting away from bulk and raw foods to packaged and processed foods, including ready-to-eat meals, and frozen foods. Covid-19 has had a negative impact on the foodservice industry, and has led to more marketing through on-line platforms. This Exporter Guide provides an overview of the market, trends, and recommendations to U.S. exporters on how to conduct business in Pakistan.