Netherlands: Retail Foods

The turnover of the Dutch retail sector was valued at €45.1 billion ($47.4 billion) in 2021. The sector is relatively consolidated, with the two largest food retailers controlling 58 percent of the market. Consumers are increasingly looking for sustainable products, products that are healthy and nutritious, and convenience products, and, as a result, will continue to buy more plant-based foods. Sales of private label products as well as sales at discount outlets are expected to increase due to the rising prices of food products. Moreover, online shopping is expected to increase in popularity, with consumers continuing to utilize home delivery services for their groceries, and the market share of speed delivery services is expected to continue to grow as well. Finally, food retailers will continue to invest in innovative foodservice concepts at their supermarkets in order to attract customers to their physical stores.