Netherlands: An Overview of the Dutch Pulse Market
The United States is a leading supplier of pulses to the Netherlands. Using the United Nations declaration of 2016 as the International Year of Pulses and the recent publication by the Dutch Health Council recommending increased pulse consumption, FAS/The Hague will actively promote U.S. pulses this year. As a nutritious, healthy, convenient, sustainable and affordable food product, we believe the value of U.S. pulses will resonate with Dutch consumers. Traditionally considered a ‘poor man’s food’, Dutch annual per capita consumption of pulses, at about 0.3 kg, is very low. The Dutch retail and food industry are working together to change this perception. U.S. pulse exporters who are interested in this market can contact us for a list of buyers at AgTheHague@fas.usda.gov.
