Mexico: Mexico Releases Law on Advertising Against Contract Misconduct

On September 1, 2021, Mexico’s new Law on Transparency, Prevention, and Measures Against Advertising Contract Misconduct entered into force. The law regulates contracts between advertising agencies and the media. As well, it prohibits advertising agencies from reselling print or broadcast media spaces. Billing must be done between the advertising agency and the business. Discounts from the media must be transferred to the business in full. Neither advertising agencies nor hired third parties can receive payments, commissions, or economic benefits from the media. Fines will apply if advertising agencies do not adhere to the law.