Mexico: Mexican Food and Beverage Consumption Following COVID--2021 Consumer Survey Summary

The Agricultural Trade Office (ATO) Mexico City commissioned a consumer survey to assess Mexican’s purchasing habits following the COVID-19 pandemic. The survey focused on changing consumer habits in the wake of COVID-19, consumer perceptions about imported products, and the effect of the new Front of Pack Labeling Law (NOM051) has in consumer purchasing decisions. The survey focused 12 focus-groups from sample populations in Mexico City, Guadalajara, and Monterrey. The participants all had college degrees and had access to enough disposable income to buy imported products (middle class or higher). The survey found that throughout the pandemic, most Mexican consumers adapted their shopping habits for food and consumer products, cooked more often at home, consumed more healthful foods, avoided overeating and weight gain, and consumed more supplements and vitamins.