Italy: Retail Foods Sector
In 2015, after years of deep recession, Italy showed signs of a long-awaited economic recovery. Affected by diminished disposable incomes and high unemployment, Italian consumers remain very price conscious and tend to seek discounts. With tighter wallets, their changing shopping strategies indicate that now more than ever, they are avidly pursuing true bargains. Major retail brands have embraced the “everyday low price” strategies, increasing their private label ranges. This report provides an overview of the grocery retail sector and how best to place U.S. products in the Italian market.
