France: Retail Foods
More than 70 percent of French household food purchases are made in supermarkets and local smaller discount stores. Different types of retailers have experienced growth and success over the last eighteen months, both local stores and some larger discount stores offering innovative services. France’s retail sector offers a variety of opportunities for U.S. food and food products, provided they conform to EU regulations. The most efficient method for a U.S. supplier to approach the French market is to use a local importer, who knows the EU and French regulations, and labelling and packaging specifications.
