Czech Republic: Salima Food Show
FAS Marketing Specialist visited Salima Food Show in Brno, Czech Republic, on February 17 – 18, 2016. Due to globalization and declining lack of interest in the show from food producers that visit only the large European food shows such as Anuga or SIAL, Salima has shrunk into two halls, which presented only a limited display of beverages (healthy, local juices), regional products, wine, and coffee. This year’s highlight was the international conference FOOD FORUM. Mella Farwen, Director General of FoodDrinkAssociation presented ideas on how the European producers should maintain competitivness on the global market.
