China: Market Overview of Plant-Based Meat Alternative Products in China

While China remains the world’s leading consumer of meat and poultry, demand for plant-based meat alternatives is on the rise. With plant-based meat alternatives currently meeting or exceeding the cost of similar meat and poultry portions, leading plant-based meat alternative companies are focused on products that are alternatives for beef and pork, which tend to command a higher market price. Along with the relatively high price of plant-based meat alternatives, the main challenges facing the sector are taste, labeling, and consumer awareness, understanding, and acceptance. This report provides an overview of China’s plant-based meat alternative product sector, including the major products, industry leaders, marketing considerations, and relevant regulations.

China: Market Overview of Plant-Based Meat Alternative Products in China