China: Food Service - Hotel Restaurant Institutional

In 2021, COVID-19 control measures severely impacted imported and cold chain food products, while travel restrictions put hotels under significant financial stress. In December 2022, China announced changes to its pandemic response policy, signaling a shift that removes previous restrictions that impacted food and agricultural trade and marketing. Until these policy changes become clearer, U.S. exporters are encouraged to follow U.S. government travel recommendations and continue engaging with Chinese stakeholders via online meetings, matchmaking events, conferences, and trade shows. This report provides market information for 2021, a roadmap for market entry, and practical tips for U.S. agricultural, forestry, and fishery exporters on the hotel, restaurant, and institutional sectors in China.