China: CSSF Activity Report for Ichido Bakery Promotion
An "American Seasons" Bakery Promotion was jointly organized by the Agricultural Trade Office (ATO) Shanghai, USDA Cooperators, and the Ichi Bakery Store (i.e., Ichido’s) on August 18, 2016. The sales of the new products with American ingredients during this promotion amounted to USD $206,722, a growth of 24% compared with the same period in 2015. The promotion lasted for one month. Nine USDA Cooperators participated in the promotion. More than ten media and social media representatives reported on the event. The professional chef team of Ichi Bakery developed forty-five new recipes using U.S. baking ingredients. Thirty stores of Ichi Bakery participated in this promotion. High quality tree nuts, dried fruits, dairy products and wheat flours from the U.S. were applied widely in these new products
