China: China Cross-Border E-commerce Market Opportunities for US Agricultural Products

China’s cross-border e-commerce (CBEC) channel has maintained strong momentum since its inception as it allows exporters to offer zero tariffs, reduced value-added and consumption taxes, and streamlines customs clearance processes for specific products on the CBEC positive list. The CBEC channel may be an entry point for companies new to the Chinese market, offers new-to-market products an opportunity to test products, and often lowers market entry barriers. Following the 2019 CBEC GAIN Report, "Using the Cross-border Ecommerce Channel to Increase U.S. Food Imports to China" which described CBEC and answered frequently asked questions, this report updates China’s CBEC developments, introduces major CBEC platforms, and provides recommendations for U.S. food and agricultural exporters interested in CBEC.