China: 2014 American Food Festival in Chengdu

  |   Attaché Report (GAIN)

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Office of Agricultural Affairs, Beijing   |   (011-86-10) 8531-3600

ATO Chengdu hosted the 2014 American Food Festival from July 25-August 7 in Chengdu at two highend retailers. The event promoted 463 U.S. agricultural products to consumers, including 282 new-to-market products. Average sales of U.S. foods and beverages increased from USD $208/day before the promotion to USD $1,178/day during the promotion and settled back to a projected USD $523/day for the 12 months following the promotion.

China: 2014 American Food Festival in Chengdu

 

 

Exporting, Trade Shows
East Asia and the Pacific, China

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