Bosnia and Herzegovina: Confectionary Products Brief
BiH’s Confectionary imports are twice BiH’s exports in value terms. In 2015, BiH’s total imports of these products equaled $65.4 million with the top suppliers being Serbia, Croatia, Belgium, Switzerland and Turkey. Meanwhile, BiH’s exports equaled $30.5 million and were mainly destined for Croatia, Serbia and Macedonia. BiH’s confectionary industry has captured only 10 percent of the domestic market, while regional brands and world brands account evenly for the remaining 90 percent. The confectionary sector is well developed, with an efficient distribution network across the country. Strong advertising and new product development are expected to result in strengthened demand, despite the struggling economy and weak consumer purchasing power.
