Seoul Food and Hotel

Seoul Food and Hotel (SFH) is the biggest food show in South Korea, the sixth-largest export market for U.S. food and farm products. The event provides access to major food importers, distributors, hoteliers, restaurateurs, and retailers who are looking for food and beverages, wine and spirits, hospitality and foodservice products, and ingredients. In 2022, the USA Pavilion at SFH welcomed 22 U.S. exhibitors. In 2021, due to COVID-19 travel restrictions and restrictions on large in-person gatherings, SFH included 9 exhibitors in the USA Pavilion. In 2020, SFH was canceled due to the COVID-19 pandemic. By comparison, in 2019, the USA Pavilion at this USDA-endorsed show welcomed 47 exhibitors. U.S. exhibitors represented a wide array of products including snack foods, beverage products, dairy products, meat and processed meat products, cooking oils, sauces, and desserts.

• Exhibitor Information
• Seoul Food and Hotel Website
• Information on Exporting to South Korea

FAS Contact: Anne Buckley, (202) 869-9037