Taiwan: Young Taiwan Consumers Say Cheers to Craft Beer
Link to report:
Taiwan imported a record 211 million liters of beer (1.8 million barrels) in 2019 with a corresponding value of $197 million. Though industrial beer dominates over 98 percent of the market, imported and domestic craft beer enjoy a reported 50 percent annual revenue growth. Moreover, rapidly growing local craft beer are selling out on every retail shelf and the trend shows no sign of abating. This craft beer phenomenon provides export opportunities for American craft beer and U.S. ingredients, such as malted barley, yeast, and hops. Taiwan’s craft beer market has many advantages, but market barriers include a lack of refrigeration (i.e. cold chain), education and awareness (on part of consumers and domestic brewers), and price sensitivity.
